NEUROSONANCE
Fig. 1  ·  Interactive illustrationMove your pointer to align the rings. Scroll to explore how the same message can produce different responses.
Receiver
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The same message doesn't work for everyone.

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Fig. 2  ·  One argument, three listeners

The same argument persuades one juror and confuses another.

Juror 1Persuaded
Juror 2Unconvinced
Juror 3Confused

One client responds to an induction while another stays distracted. One buyer wants more detail while another needs a concrete example. SOMType™ helps you recognize these response differences and choose how to explain, teach or guide the person.

Fig. 3  ·  Comparing responsesAn approach that works with one person may need to change for the next. Neurosonance teaches you to observe the difference and adapt your technique.
Receiver AReceiver B
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t0Two peopleEach person has a different way of processing information.
t1The same messageBoth hear the same explanation or instruction.
t2Different responsesThe explanation suits one person's response style more closely.
t3Adapt the approachUse what you observe to change how you communicate.
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Research and professional background
PublishedAJCH

The method is the subject of a peer-reviewed paper in the American Journal of Clinical Hypnosis. Further studies are in progress.

Clinical practice21 yrs

Jim Winner developed the method through twenty-one years of clinical observation and practice.

LineageNLP

Founded by a Licensed Master Practitioner and Trainer of NLP, trained under Richard Bandler.

It's Basically DoneResearch paperv8

Productive Stasis: Naming a Failure of Conversion in Capable Goal Pursuit

When hard work still doesn't become a launch. James (Jim) Winner (2026). DOI: 10.5281/zenodo.23069801.

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SOMType™  ·  a response type, not a personality type

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